You worked hard for that traffic. Don't let it leave without converting
Authority SEO earns you qualified, high-intent visitors. Conversion Rate Optimisation is the layer that turns them into enquiries, calls and customers. Same traffic, more revenue — by removing the friction between landing and converting.
Why CRO is the natural pair for authority SEO
Doubling your traffic and doubling your conversion rate don't add — they multiply. A site that earns more qualified visitors and converts a higher share of them grows far faster than one doing only half the job.
Authority work brings visitors who already trust you, because they found you as a credible source rather than an ad. That's the highest-converting audience there is. CRO makes sure the experience that greets them is built to convert — so the authority you've earned actually shows up in revenue.
See our SEO & Authority Systems arrow_forwardSEO grows the traffic
More qualified, high-intent visitors arriving on your site.
CRO grows the rate
More of those visitors becoming enquiries and customers.
Together they multiply
More traffic at a higher conversion rate compounds into outsized revenue growth.
What's included
Conversion Tracking Setup
GA4 event tracking, call tracking and form analytics configured properly — so every enquiry, call and sign-up is measured, attributed and trustworthy.
Funnel & Drop-Off Analysis
We map the path from landing to conversion and find exactly where visitors leak out — the steps quietly costing you the most revenue.
Heatmaps & Session Recordings
Real behaviour, not assumptions. We watch how people actually scroll, click and hesitate, and turn that into specific changes.
A/B Testing
Structured experiments with proper significance thresholds, so every change is proven to lift conversions before it ships site-wide.
Form & CTA Optimisation
Fewer fields, clearer calls to action, friction removed. The highest-leverage conversion work on most sites, and the most often neglected.
Page-Speed-to-Conversion
Slow pages bleed conversions before content even loads. We tie Core Web Vitals directly to conversion outcomes and fix what costs you sales.
Prioritised Testing Roadmap
A sequenced backlog of experiments, ordered by expected impact and effort — so the work that moves revenue most happens first.
Measure, diagnose, test, report
CRO without measurement is decoration. We start by making conversions trackable, then improve them in evidence-backed cycles.
Measure
Weeks 1–2Before changing anything, we make sure conversions are tracked accurately. Clean GA4 events, call tracking and form analytics establish the baseline every later result is measured against.
Diagnose
Weeks 2–4We combine funnel data, heatmaps and session recordings to find where and why visitors drop off — turning vague hunches into a ranked list of specific, testable problems.
Test
OngoingWe run prioritised A/B tests against the highest-impact hypotheses, measuring each to statistical significance so we keep what works and discard what doesn't — no guessing.
Report
MonthlyLift is reported in the only terms that matter: conversion rate, additional enquiries and revenue impact, with each win traced back to the change that produced it.
CRO, answered
How is CRO different from SEO? expand_more
SEO earns the traffic; CRO makes that traffic convert. SEO grows the number of qualified visitors landing on your site, while CRO increases the share of them who become enquiries, calls or customers. They compound: more traffic at a higher conversion rate multiplies results rather than just adding to them.
Why does CRO pair with authority work? expand_more
Authority SEO brings high-intent visitors who already trust your brand because they found you as a credible source. That's the ideal audience to optimise conversion for — improving how well you convert them turns the traffic you've earned into revenue, instead of leaving it on the table.
How much traffic do I need for CRO? expand_more
Meaningful A/B testing needs enough conversions to reach statistical significance in a reasonable timeframe. If volume is low, we focus on tracking accuracy, qualitative insight from heatmaps and recordings, and best-practice fixes rather than formal split tests — then introduce testing as traffic grows.
How do you measure the lift? expand_more
We establish a clean baseline conversion rate before any work begins, then measure each change against it. Reporting is in business terms — conversion rate, additional enquiries and revenue impact — with every result attributed to the specific change that produced it.
Do you implement the changes or just recommend them? expand_more
Both. We can deliver a prioritised roadmap for your team to execute, or implement and test the changes ourselves. Most clients prefer we run the testing cycle end-to-end so momentum doesn't stall waiting on internal resources.
Find out where your traffic is leaking
Book a free consultation. We'll look at how your current traffic converts and show you the fastest wins to turn more of it into revenue.