Frequently asked questions

Real answer: 3–6 months to see early movement, 9–12 months for material results, 18–24 months for true compounding. Anyone promising faster is either lying or doing something Google will eventually punish you for. We'll show you leading indicators from month one so you're never flying blind.

We'll show you the leading indicators (impressions, keyword movement, crawled pages, link velocity) every month. If those aren't moving by month 4, we'll have a frank conversation about what's wrong and what to do about it. We don't hide behind vanity metrics.

No, and you should run from any agency that does. Google's terms explicitly prohibit ranking guarantees, and no one controls Google's algorithm. What we can guarantee: transparent reporting, consistent delivery and a frank conversation if things aren't working.

Our entry point is around $1,490/month for local businesses. Most clients sit between $2,990 and $5,990/month. Anything below $1,000/month in Australia is almost certainly buying you nothing of value, because the economics of doing the work properly don't hold at that price point.

No. We bill month-to-month. We earn the next month by delivering in this one. The longest commitment we'll ever ask for is a 3-month onboarding to get the foundation right, and even that's just so we can do the work properly, not to lock you in.

SEO is the strategy and technical optimisation. Content marketing is the execution at the page level. They're inseparable in practice: you can't rank without content, and content without SEO is just blogging into the void. We do both as one integrated service.

No. All strategy and writing is done in Australia by senior practitioners. We occasionally use specialist contractors (for example, a developer for a specific technical fix), but never your account management or content creation.

Senior strategists own every account. We're deliberately small so we don't have the "great salesperson, junior delivery" problem that plagues most agencies. You'll deal with the same person from strategy call to monthly report.

Not for drafting. We use AI as a research and editing assistant, the same way a good writer uses Grammarly or a developer uses Copilot. The judgement, voice and accuracy are all human. Google rewards E-E-A-T; generic AI output doesn't have it.

Occasionally, but our focus is Australian businesses. The .au domain, AEST hours and on-the-ground market knowledge are part of what makes us valuable. We're not trying to be a global agency.

We focus on SEO and content. We've got trusted PPC partners we refer to and we'll happily coordinate with whoever runs your paid media, but we won't do it ourselves. You're better served by people who live and breathe paid.

Topical authority is Google's measure of how comprehensively and credibly your site covers a subject. It's the difference between a site Google trusts as an expert on a topic and a site that happens to have one good page. We believe it's the most durable SEO strategy available, which is why it underpins everything we do.