For B2B brands, every blog post should be a salesperson.
B2B and professional services SEO is fundamentally a content marketing problem. Your buyers are doing months of research before they ever talk to sales. The brands that show up in that research win.
We work with
B2B SaaS
Law Firms & Barristers
Accounting & Bookkeeping
Management Consultants
Recruitment & HR
Financial Advisers
Industrial & Manufacturing
Agencies (yes, even agencies)
How we approach B2B SEO
Bottom-of-funnel first
We start with money keywords: "Xero accountant Sydney," "employment lawyer Melbourne," "[competitor] alternative." These convert immediately and justify the investment while longer-term content builds.
Middle-of-funnel content clusters
Comparison content, buyer's guides, "how to choose" pieces: the content prospects read before they ever fill out a form. This is where topical authority compounds fastest in B2B.
Top-of-funnel thought leadership
Original research, opinion pieces, deep guides that earn links and build category authority. The content your competitors wish they'd published first.
Sales enablement byproducts
Most of our B2B content doubles as sales-team ammo. The same guide that ranks #1 on Google gets emailed to prospects. Content that works in two channels is worth twice as much.
Book a B2B strategy call
In 20 minutes we'll map out your content opportunity across all three funnel stages, and tell you honestly where the fastest wins are.