Simple, honest pricing
No lock-in contracts. No surprise fees. No junior staff doing senior work. Every plan is month-to-month. We earn the next one by delivering in this one.
Local Starter
Best for local businesses ready to dominate their suburb.
Growth
Best for businesses serious about organic growth across broader markets.
Authority
Best for competitive industries and businesses that want to own their category.
All prices AUD, exc. GST. Month-to-month. Cancel any time. Onboarding investment of one month's retainer applies to new clients.
Add specialist work to your plan
These attach to a core plan and are scoped to your site, not sold as standalone retainers.
AI Visibility & GEO
Dedicated Generative Engine Optimisation structuring plus AI citation tracking across ChatGPT, Google AI Overviews, Perplexity and Gemini, on top of the entity & schema foundations included in Growth and Authority.
From $990/month · one-off AI Visibility Audit from $990
Explore AI Visibility & GEO arrow_forwardConversion Rate Optimisation
Turn earned traffic into enquiries — tracking, funnel analysis, testing and form & CTA optimisation. Two scopes: Conversion Foundations (tracking, heatmaps and best-practice fixes, no formal testing) for lower-traffic sites; full CRO (adds A/B testing) for sites with enough traffic to test. Best paired with Growth or Authority.
Included in Authority · Conversion Foundations from $890/month · full CRO from $1,490/month as a Growth add-on
Explore CRO arrow_forwardSearch Entity Architecture
Foundational entity & schema work, included in Growth and Authority. Available as a one-off audit & setup for businesses not on a retainer.
Included in Growth & Authority · one-off audit & setup from $1,950
Explore Search Entity Architecture arrow_forwardIndustry specialisations — SaaS, ecommerce and B2B & professional services work is delivered within the Growth and Authority tiers, scoped to your vertical.
What's always included
Senior strategist on your account
No juniors, no account managers. The person you brief is the person doing the work.
Monthly reporting
Plain-English report with rankings, traffic, conversions and leading indicators. Delivered the first week of every month.
Direct access to your strategist
Email and Slack. No ticketing systems. No automated replies. Same-business-day responses.
Australian team, Australian hours
All work done in Australia by senior practitioners. AEST hours, on-the-ground market knowledge.
Pricing questions
Do you lock clients into long contracts? expand_more
No. We bill month-to-month. We earn the next month by delivering in this one. New clients pay a one-month onboarding investment that covers the audit, strategy and setup. After that, cancel any time.
What if I need something between plans? expand_more
We custom-scope for businesses that don't fit neatly into a tier. Tell us what you're trying to achieve and we'll put together a tailored proposal.
What's the difference between what's included in a plan and an add-on? expand_more
Included items are part of the monthly retainer for that tier — foundational entity and schema work, for instance, is built into Growth and Authority because it underpins everything else. Add-ons are specialist modules that attach to a core plan when they're worth the investment for your situation: AI Visibility & GEO and standalone CRO are add-ons rather than default inclusions, so you only pay for them when they'll move the needle. We'll tell you in the consultation whether an add-on is worth it, or whether the work already included covers what you need.
How are AI Visibility & GEO and CRO priced? expand_more
Both attach to a Growth or Authority plan. AI Visibility & GEO starts from $990/month and adds dedicated generative-engine structuring plus citation tracking on top of the entity and schema foundations already in those tiers. CRO is included in Authority; on Growth it's available as an add-on — Conversion Foundations from $890/month, or full CRO with A/B testing from $1,490/month. We don't offer CRO on Local Starter, because meaningful testing needs more traffic than most local sites have.
Do I need the CRO add-on if I'm on a smaller plan? expand_more
Probably not yet. Formal CRO testing earns its keep once you have enough traffic for tests to reach significance in a reasonable timeframe. Below that, Conversion Foundations — clean tracking, heatmaps and best-practice fixes — is the smarter starting point, and we layer in testing as volume grows. If you're not there yet, we'll say so rather than sell you a module that can't deliver.
Why does proper SEO cost more than $1,000/month? expand_more
At that price point in Australia, the economics of doing meaningful work don't hold. You're buying hours from an offshore junior or automated reporting that tells you nothing. Our floor exists because below it, we can't do the work properly, and we'd rather turn away business than deliver something we're not proud of.
Is there a setup or onboarding fee? expand_more
We ask for one month's retainer upfront as an onboarding investment. This covers the full audit, strategy development, competitive analysis and setup. It's the foundation everything else builds on, not a fee for fee's sake.
Not sure which plan fits?
Tell us about your business and we'll recommend the right fit, or tell you if we're not the right fit at all. We'd rather be honest than oversell you.