Every website redesign, replatform or domain move is an SEO risk event. We map every URL, specify every redirect, and monitor the launch — so the traffic you've spent years earning doesn't disappear in a weekend.
Web design and development agencies are rarely SEO-led. URLs get restructured for "cleaner" navigation, old pages quietly disappear, and redirects are treated as a nice-to-have rather than a launch-blocking requirement. By the time the ranking drop shows up in Search Console, the damage is already done.
We sit alongside your design or development team as the dedicated SEO safeguard — mapping every URL, specifying every redirect, and treating the same technical rigour we apply to ongoing SEO as a pre-launch checklist nothing ships without.
Every migration engagement covers all four phases — because a great redirect map still fails if launch-day monitoring catches problems too late.
A full crawl and export of every indexed URL, its rankings, backlinks and traffic — mapped one-to-one against the new site's structure before a single page goes live.
A complete 301 redirect map covering every legacy URL, tested for redirect chains and loops, then verified against server logs after implementation.
Real-time tracking of crawl behaviour, indexation, server errors and ranking movement in the critical first hours and days after your new site goes live.
Weekly tracking of rankings, traffic and indexation against pre-migration baselines, with rapid fixes for anything that slips — tied into your ongoing technical SEO programme.
A structured four-step process run alongside your design or development team, from kickoff through to post-launch recovery.
We crawl and export every indexed URL, its current rankings, organic traffic, backlinks and internal links — the baseline everything else is measured against.
Every old URL is mapped to its new equivalent, redirects are specified and tested on staging, and we run a full technical QA pass before anything goes live.
On launch day, we track crawl activity, indexation, server response codes and early ranking movement in real time, ready to flag and fix issues immediately.
Ongoing monitoring against your pre-migration baseline for the following weeks, with a documented report showing exactly where rankings and traffic land.
No vague reassurances about "we'll keep an eye on it" — every migration delivers a concrete set of documents and reports you can hand to your dev team or board.
Start with a Free Migration Review →Full export of indexed URLs, rankings, organic traffic and backlink profile, timestamped before any changes begin.
Every legacy URL mapped one-to-one to its new destination, tested for chains, loops and dead ends before go-live.
Robots.txt, sitemap, canonical tags, structured data and crawlability verified on staging before the new site ships.
Real-time tracking of crawl activity, server response codes and indexation in the hours and days immediately after launch.
Weekly comparison of rankings and organic traffic against your pre-migration baseline for the first two months.
A clear, pre-agreed contingency plan for what happens if a serious issue is found — decided calmly before launch, not during a crisis.
Questions we hear most often from Australian businesses planning a redesign, replatform or domain move.
Ask Us Directly →A safe migration is the starting line, not the finish — these services build on the foundation once you're live.
Senior migration protection, delivered remotely to businesses in every major city.
Get a free migration review — we'll show you the SEO risks in your current plan and what a full redirect map and launch monitoring would look like.
Want proof first? See real client results or meet the team.